SHIFTING PRIORITIES: GEN Z’S PRESENT-FOCUSED SAVING

Shifting Priorities: Gen Z’s Present-Focused Saving

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success complied with an acquainted pattern: gain gradually, conserve strongly, acquire a home, and plan for retirement. Yet Gen Z is approaching money with a fresh viewpoint. Rather than focusing exclusively on long-term build-up, this generation is focusing on equilibrium

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